New York dyed Tiffany blue
The firm revolutionizes the color palette of the Big Apple with the launch of "Paper Flowers"
The facade of the iconic Fifth Avenue store with the famous Atlas watch © Tiffany & Co.
On the occasion of the launch of the campaign Believe in Dreams (starring Elle Faning) and the debut of his collection Paper flowers, Tiffany & Co. has painted New York with its iconic color, recognizable across the planet.
In addition, breakfast ended in front of the window: Tiffany Blue coffee carts will serve croissants and hot drinks for free to those who wish to emulate Holly Golighly in Breakfast with diamonds.
Some metro stations will dispense limited edition tickets © Tiffany & Co.
But that is just a brushstroke, never better, because the firm has spared no initiatives and spring activities.
Acrobatic cyclists and skaters they will show their talent in the streets, the typical food stalls will be filled with paper flower buckets and some subway stations will be painted blue and dispensed Tiffany & Co. Limited Edition MetroCards tickets.
Don't look for yellow taxis either: they have been dyed turquoise blue. And if you want to check the time, on the famous Atlas watch on the store's facade you can also see scenes from the campaign video shoot.
Acrobatic skateboarders and cyclists dressed in the mythical Tiffany Blue © Tiffany & Co.
At 9 pm yesterday, New York time, pedestrians were able to enjoy a live show in the flasgship of the firm on Fifth Avenue.
Elle Fanning, Zendaya, Michelle Williams, Kendall Jenner, Naomi Campbell, Hailey Baldwin and Doutzen Kroes, among others, they didn't want to miss the party.
Emulate Audrey Hepburn in Breakfast with diamonds having breakfast at themed street stalls for the occasion © Tiffany & Co.
The campaign video Believe in Dreams, directed by Francis Lawrence (The Hunger Games), It begins with an Elle Fanning in black and white winking at the mythical scene starring Audrey Hepburn in 1961.
Then the color floods the streets of the Big Apple accompanied by a version of Moon river played by rapper A $ AP Ferg.
The nominee for two Grammy Awards, Ryan Heffington, choreographed the dance scenes, which include Elle Fanning and dancer Maddie Ziegler.
"We wanted to give a new approach to the campaign, juxtapose something visually extraordinary with a song that is a nostalgic nod to the past combined with something completely unexpected and of the moment, "he said Reed Krakoff, artistic director of Tiffany & Co.
Don't lose track of the blue Tiffany thanks to this Map.
Elle Fanning is the modern muse of this campaign, who dances in a world of color Tiffany Blue © Tiffany & Co.